Proximity Marketing: How the Finance & Banking Industry Benefits
The banking and finance industry has numerous options for promoting its products and services, ranging from client care calls to internet commercials. However, these traditional tactics may not necessarily resonate with the client experience at their current stage in the process. Proximity marketing comes to the rescue by integrating consumer behavior with location-based marketing to deliver a customized experience that boosts engagement and results. How Proximity Marketing Works: Proximity marketing sends messages directly to visitors' smartphones and tablets using wireless signals, Bluetooth Low Energy (BLE), and beacon technologies. The messages adjust to each client's location via an installed app. For this to work, guests enable Bluetooth and agree to receive messages through the app. Proximity marketing also uses their location and data to send targeted messages when they approach a relevant location. This real-time marketing aligns with their immediate needs. For example...