Wi-Fi Marketing for Retail: What You Need to Know About Wi-Fi Marketing
Wi-Fi marketing for retail provides retailers with valuable insights into customer behavior and enables them to create more personalized and effective marketing campaigns. Wi-Fi marketing for retail involves leveraging Wi-Fi access in a retail store to gather customer data and target them with personalized marketing campaigns. This can be achieved through various methods, such as: 1. Captive portal login : Customers are required to log in to the Wi-Fi network using their email or social media accounts. This provides retailers with valuable customer data that can be used for targeted marketing. 2. Wi-Fi Analytics : Retailers can track customers' in-store behavior and demographics using Wi-Fi analytics tools, allowing them to better understand their customers and tailor their marketing efforts accordingly. 3. Location-based marketing : Retailers can use Wi-Fi to track customers' movements within the store and send them real-time promotions or offers based on their location. 4. Cu...