Wi-Fi Marketing for Retail: What You Need to Know About Wi-Fi Marketing

Wi-Fi marketing for retail provides retailers with valuable insights into customer behavior and enables them to create more personalized and effective marketing campaigns. Wi-Fi marketing for retail involves leveraging Wi-Fi access in a retail store to gather customer data and target them with personalized marketing campaigns. This can be achieved through various methods, such as:

1. Captive portal login: Customers are required to log in to the Wi-Fi network using their email or social media accounts. This provides retailers with valuable customer data that can be used for targeted marketing.

2. Wi-Fi Analytics: Retailers can track customers' in-store behavior and demographics using Wi-Fi analytics tools, allowing them to better understand their customers and tailor their marketing efforts accordingly.

3. Location-based marketing: Retailers can use Wi-Fi to track customers' movements within the store and send them real-time promotions or offers based on their location.

4. Customer feedback: Retailers can use the Wi-Fi network to gather customer feedback and opinions, which can be used to improve products and services and inform future marketing campaigns.

What You Need to Know About Wi-Fi Marketing?

A powerful Wi-Fi marketing tool will assist you in better engaging with your existing clients, which helps your business without requiring a significant marketing budget. Guest Wi-Fi is highly valuable for service sectors in delivering context-aware and location-based messaging.

WiFi marketing involves targeting customers who are connected to a business's free guest Wi-Fi and delivering marketing messages to them through various channels, such as pop-ups, emails, or notifications. The aim is to reach customers when they are most engaged with the business venue and deliver relevant and personalized marketing messages to drive sales and customer loyalty.

It is an innovative solution that is being used by businesses that require free and high-quality guest wifi.

 How does it work?

While your customers use Free Guest Wi-Fi, you establish a customer database with their demographics, social preferences, and other information.

You deliver your context-aware marketing messages in simple ways;

Proximity marketing – Proximity marketing is a type of targeted marketing that uses location-based technologies to deliver targeted messages to customers based on their behavior, demographics, frequency of visits, and preferences. This allows businesses to deliver personalized and relevant marketing messages to customers when they are in close proximity to the business. Examples of proximity marketing technologies include Bluetooth beacons, Wi-Fi, NFC, and GPS. The goal of proximity marketing is to provide a more engaging and relevant customer experience, ultimately driving customer loyalty and sales.
                                  
Social Marketing – refers to the use of social media platforms for marketing purposes. By enabling social login options on the business's splash portal, guests are given the option to post a message about their experience on their social network profile. This can help increase the visibility of the brand and reach a wider audience, as the guests' friends and followers see their message. Additionally, social marketing can involve creating and promoting content on social media platforms to engage with customers, build brand awareness, and drive traffic to the business's website. The goal of social marketing is to establish a strong online presence and connect with customers on the platforms where they spend the most time.

Campaigns – Engaging with your customers who have not visited customers who have not visited the business in a while, with the goal of re-engaging them and bringing them back to the business.

Who requires it?

IPERAStarling Wi-Fi Marketing tools can benefit any venue that needs to engage with their customers and drive sales and customer loyalty. This includes shopping malls, hotels, restaurants and cafes, retail stores, airports, and smart cities. By leveraging the latest technology and data analytics, IPERA Starling's Wi-Fi Marketing tools allow businesses to deliver personalized and relevant marketing messages to their customers and gain valuable insights into their behavior and preferences. This helps businesses to make informed decisions about their marketing strategies and improve the overall customer experience.